SMS to MTS subscribers
Sending SMS to MTS subscribers - it is an effective way of place your advertisemnet in a variety of formats adapted for mobile phones.
The active subscriber base of MTS in Russia at the beginning of 2013 - 71.68 million people, so sending SMS to MTS - the way to achieve full contact with your target audience and giving it a new and necessary information about your company.
PRODUCTS:
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SMS sendings;
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MMS sendings;
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SMS-response to the request of balance;
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the service "Missed call."
BENEFITS:
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Targeting - a mechanism to select part of the audience that meet specified criteria (the target audience), and display advertising it to her;
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customers loyalty: SMS sendings to MTS subscribers - sending messages to customers who have agreed to receive it;
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innovative features and resource interactivity – providing activity, quizzes, contests, raffles with customers feedback. With the help of bulk SMS MTS subscribers are able to dial the advertisers number or link to a website with detailed information directly from the message;
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proximity of advertising to the user - the mobile phone is in everyone's daily life;
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optimization of costs - high profitability of an advertising campaign by targeting and flexible system of discounts.
NEW TARGETING CRITERIA:
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targeting of interest;
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geotargeting online;
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targeting areas calls.
ABILITIES TO COLLECT STATISTICS:
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on calls;
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transition to the website link;
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by USSD short code * 555 * xxx #
* The number of characters in one SMS-message - 210 characters in Cyrillic including spaces and punctuation.
Rapporto is the official partner of MTS. Details on the website: http://www.corp.mts.ru/mob_connect/services/mobile_advertising/